CSquare Technology Co. Ltd.
Brand Story: To learn language easily, Charlie and C.Y. ‘s father created Techoso Lab Language Learning Machine in 1995 and secured patents in Taiwan, China, Japan, USA, etc. He put it to the test by introducing them to Techoso Lab Language Learning Machine in the summer before Charlie and C.Y. attended high school. With this approach, their English improved immensely within 30 days. In 2012, the two brothers decided to improve the Language Learning Machine invented by their father. They began to develop an online system, enabling users to learn effectively and efficiently. The system is designed to act in the role of a coach, much like their father had been, guiding and mentoring users on their journey of language learning. It was named Gong Qi Bu Bei (攻其不背) to describe their intent to help users make progress without arbitrary memorization. The system was officially launched in 2014 and has since coached and helped tens of thousands of users.
Product Launches
1. Teaching Ethos: Adopting Hermann Ebbinghaus Forgetting Curve theory, Hope English has designed a learning protocol called “Five Times Spaced Repetition” for language acquisition. Using this protocol, students will conduct three different rounds of review after learning a new course. In the last round, they get a dictation and transcription exercise, which produces results for tracking their progress. Students do not need to memorize any vocabulary. Any vocabulary they acquire will be through the natural process of implicit learning.
2. Courses
(1) Gong Qi Bu Bei (攻其不背): The key to mastering English is our Five-steps Strategy-based Learning. Our system customizes courses according to your interests and level of proficiency. It helps you improve your skills in listening, speaking, reading, and writing. Moreover, there are various accents in the courses so that you can familiarize yourself with English spoken in different countries.
(2) Course Routes (主題課程): These routes are for those who target specific goals. If you want to use English in daily scenarios, we recommend the “Life” and “Business” courses. If you want to pass the TOEIC test, we recommend the “Blue TOEIC” and “Golden TOEIC” courses. Finally, if you plan to study abroad, we recommend the “TOEFL” and “IELTS” courses.
(3) Niu Zhuan Qi Ji (扭轉奇績): It aims to help high schoolers whose English is at intermediate level. With this course, high school students can study English at their own pace and grasp English grammar using implicit learning.
(4) Wan Jhuan Wun Fa (玩轉文法): Designed for those looking to build a solid foundation in English grammar, it explains grammar rules using simple game designs. The course takes you through three islands that consist of 12 grammar areas. With our Five-steps Strategy-based Learning, you will learn all about what makes an English sentence.
3. Features
(1) Customized Curriculum: The exclusively patented strategy-based learning schedule works in conjunction with another important technology, Adaptive Personalized Learning System (APLS). With this technology, the system can assign the most appropriate content to students, helping them make significant progress.
(2) Exclusive Patents: “Foreign Language Learning System” (utility model patent M485476)
“Foreign Language Learning Method and Its System” (invention patent 201539397).